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Johnston Group




The Chambers Group (Johnston) is a large insurance provider in Canada. The intent of this script was to introduce the company's products and services to decision makers in mid to upper tier organizations.

Words in brackets are either onscreen text or visual cues; script original has these denoted in red and blue, respectively.

Impact Movie Script

Johnston (Chambers Group) 2008

[Show imagery of SMBS - i.e., not huge corporate outfits] Running a business is not for the feint of heart. Your customers want it ALL, and they want it now. Competition is everywhere. The economy seems determined to keep you guessing. You need to find good employees and you need to keep your existing employees happy.

You probably make a hundred decisions a day. [Hire or Fire? Expansion or Stability? Rent or Lease? Turkey or Ham?] With all you do, you don't have time to second-guess yourself about employee benefits. [Is it too expensive? Is it good enough? Are my employees happy?]. So take 3 quick minutes to watch this important message from the Chambers of Commerce Group Insurance Plan. Then you can get back to the other 99 things you've got to worry about.

The Chambers of Commerce Group Insurance Plan [insert logo] was developed to offer competitively priced benefits for small and medium sized businesses just like yours. The Chambers Plan is available through membership in local Chambers of Commerce and Boards of Trade. And because we have 25,000 participating companies, and operate at a local level, we can offer all the strength of a big plan with the flexibility and service of a small one. [Big Plan Strength, Small Plan Flexibility]

[Guaranteed Coverage] The Chambers Plan offers guaranteed coverage amounts for businesses with three or more employees. [No proof of medical insurability] There are no industry restrictions and your plan can't be cancelled. [Your plan can't be cancelled] Your coverage is guaranteed to continue as long as you pay your premiums.

[Flexibility] Customize your Chambers Plan: you choose the coverage, you control the costs [Customize. You choose the coverage, you control the costs.] From Life and Disability to Health and Dental and even Critical Illness benefits - it's all there for you. Your local Chambers Plan representative will walk you through the wide range of choices the Chambers Plan offers and help you pick the coverage that best fits your company.

[Rate Stability] And because claims are averaged over our 25,000 participating companies you are guaranteed more stable rates from year to year [arrow on graph spiking up and down - always going higher. Second line (the Chamber increasing slightly, slow and steady] Let's face it: shopping for group insurance isn't something you want to do once, [insert photo of pile of paperwork] let alone year after year. With the Chambers Plan you won't have to.

[Unbeatable Service] Because the plan's service centre works with your local Chambers Plan advisor, your employees get their questions answered immediately and their claims paid promptly. [Insert claim stamped PAID] Some plans take weeks to pay health and dental claims. [Insert calendar pages riffling] With the Chambers Plan, most claims are paid within 48 hours [insert clock] and can even be deposited directly into your employees' bank accounts. [Insert photo of checkbook or bank statement] Prescription benefits [ASSURE Card (pay-direct card) ] can be paid right in the pharmacy.

[More that just insurance] Your Chambers Plan offers more than just financial support. Plans include access to Best Doctors [Best Doctors logo] services, discounts on eyeware and laser eye surgery [PVS logo] - even a coach to help owners deal with difficult personnel issues [Posaction logo], plus counselling for employees.

But why take our word for it?

"If you work half as hard for other clients as you have for me, your company must be very proud."
"If you work half as hard for other clients as you have for me your company must be very proud." Stephen, Nanaimo, British Columbia

"Thank you for the prompt attention given my claim. It sure makes life easier."
"… prompt attention given my claim. It sure makes life easier."
Gwen, Willowdale, Ontario

"It's not very often you speak to an insurance company and hang up smiling …"
"… and hang up smiling."
Sharon, Woodville, Ontario

Guaranteed coverage, flexibility, rate stability and unbeatable service - all packaged with even more benefits and services than you expected. [Guaranteed Coverage. Flexibility. Rate Stability. Unbeatable Service. The Chambers of Commerce Group Insurance Plan.] That's what you need. That's the Chambers of Commerce Group Insurance Plan. [Chambers logo scrolls across screen]


---END OF SCRIPT---


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