ad samples

ads

I wrote this ad on behalf of Danner Boots for placement in the Sportsman's Warehouse catalog. The placement date coincided with football season so I developed the concept of "Big Game" as it relates to hunting. I wrote the headline and all copy for the ad.

Headline reads:
Because the Big Game Is Not Always On TV

Copy reads:
Montana Hunter GTX: The feature-rich Danner Montana Hunter GTX all but guarantees a successful hunt. GORE-TEX waterproof lining, 400 grams of Thinsulate Ultra Insulation and an aggressively lugged Vibram Bifida outsole take you wherever big game calls. And the trophy? It's in the bag.

Danner Boots Ad 1

This was another Sportsman's Warehouse ad I wrote for Danner Boots, promoting Danner's premium hunting boot, the Pronghorn. I developed the concept around Pronghorn giving the hunter the edge, making deer nervous. I wrote the headline and all copy for the ad.

Headline reads:
Why Deer Tails Twitch

Copy reads:
The best-selling Pronghorn Camohide GTX hunting boots may qualify as an unfair advantage. The TERRA-FORCE support system provides stability without the weight. The claw-like Predator outsole grips over the most rugged terrain. And when the weather turns miserable, 600 grams Thinsulate Ultra Insulation and waterproof, breathable GORE-TEX lining keep you warm and dry. Unfair advantage? Definitely. But we won't tell.

Danner Boots Ad 2

	ads
				I wrote this ad on behalf of Danner Boots for placement in the Sportsman's Warehouse catalog. The placement date coincided with football season so I developed the concept of "Big Game" as it relates to hunting. I wrote the headline and all copy for the ad. Headline reads: Because the Big Game Is Not Always On TV Copy reads: Montana Hunter GTX: The feature-rich Danner Montana Hunter GTX all but guarantees a successful hunt. GORE-TEX waterproof lining, 400 grams of Thinsulate Ultra Insulation and an aggressively lugged Vibram Bifida outsole take you wherever big game calls. And the trophy? It's in the bag.
	Danner Boots Ad 1
				This was another Sportsman's Warehouse ad I wrote for Danner Boots, promoting Danner's premium hunting boot, the Pronghorn. I developed the concept around Pronghorn giving the hunter the edge, making deer nervous. I wrote the headline and all copy for the ad. Headline reads: Why Deer Tails Twitch Copy reads: The best-selling Pronghorn Camohide GTX hunting boots may qualify as an unfair advantage. The TERRA-FORCE support system provides stability without the weight. The claw-like Predator outsole grips over the most rugged terrain. And when the weather turns miserable, 600 grams Thinsulate Ultra Insulation and waterproof, breathable GORE-TEX lining keep you warm and dry. Unfair advantage? Definitely. But we won't tell.
	Danner Boots Ad 2